At Jeff Wyler Hyundai of Eastgate, we're proud to offer a wide selection of quality Hyundai vehicles, and carryon the legacy of the Hyundai brand. Building on a history that’s almost 80 years in the making, our dealership has lots to live up to. Explore the Hyundai brand's journey from its early days to becoming one of the largest and most respected automakers in the world. If you feel inspired to, you can even become apart of the history itself when you visit our dealership and choose to drive home in a new Hyundai car.
The Beginning
The Hyundai story begins in 1947 when entrepreneur Chung Ju-Yung founded the Hyundai Engineering and Construction Company in South Korea. The company initially focused on construction projects, mainly repairing trucks for the U.S. Armed Forces. But, Mr. Chung had bigger dreams. In 1967, he established the Hyundai Motor Company, paving the way for Hyundai's entry into the automotive industry in the United States. Hyundai's first vehicle, the Cortina, was produced in cooperation with Ford Motor Company in 1968. This collaboration provided Hyundai laid the foundation for the company's future growth, and began its legacy for high-quality, premium cars.
Expansion and Innovation throughout the 1970s and 1980s
In the 1970s, the Hyundai brand began developing its own car models, starting with the Hyundai Pony in 1975. The Hyundai Pony was the first mass-produced car in South Korea and marked a significant milestone for the company. It was also exported to Ecuador in 1976; and, later to Canada in 1983. Hyundai continued to expand its lineup throughout the decade, introducing models, like the Hyundai Excel, which became a popular choice for budget-conscious buyers.
The 1980s saw Hyundai's international expansion, with the company entering the Canadian and United States in 1986. Hyundai vehicles filled a void in the market. The brand’s commitment to affordability and value resonated with consumers, and Hyundai vehicles quickly gained a loyal following.
Building the Hyundai Brand During the 1990s and 2000s
In the 1990s, Hyundai focused on improving the quality and reliability of its vehicles. The company invested heavily in research and development, aiming to expand its image and compete with more established automakers. This dedication to quality paid off, with Hyundai vehicles consistently ranking high in customer satisfaction surveys.
The 2000s marked a period of rapid growth and expansion for Hyundai. The company introduced new models like the Hyundai Santa Fe, Hyundai Tucson, and the groundbreaking Hyundai Genesis luxury sedan. Hyundai also expanded its manufacturing presence globally, opening plants in countries such as the United States, China, and India.
Where Hyundai Is Today
In recent years, Hyundai has positioned itself as a leader in automotive innovation and sustainability. The company has invested heavily in the development of innovative hybrid, electric, and fuel cell vehicles, such as the Hyundai IONIQ and the hydrogen-powered Hyundai NEXO. The Hyundai brand has also made significant strides in autonomous driving technology and connected car services. With a focus on safety, convenience, and environmentally friendly solutions, Hyundai continues to shape the future of the automotive industry.
Schedule a Test Drive Online
At Jeff Wyler Hyundai of Eastgate, we're honored to be a part of Hyundai's rich history and exciting future. Our dealership offers a wide range of Hyundai models that embody the brand's commitment to quality, innovation, and value. We invite you to visit our showroom to experience the Hyundai difference for yourself. Contact us to arrange a test drive. We look forward to seeing you here soon.
